Campaigning

In today's lesson we started the digital camera topic and started by discussing what made a good advert and how the position of the ad can be very important. The best place to put an ad is in the top left corner on the page because this is where you start reading from; because of this magazines charge more for this area than for ads in other places.

Afterwards we made a summary of all the different types of advertising campaigns like raising awareness and stating a point of view.

This is a picture of my mind map on types of campaigns:

In the afternoon we started our own campaign trying to sell some camera equipment. In my group we made good progress working out how much to sell the items for and also made a good poster advertising them.