Campaigning

In today's lesson we started the digital camera topic and started by discussing what made a good advert and how the position of the ad can be very important. The best place to put an ad is in the top left corner on the page because this is where you start reading from; because of this magazines charge more for this area than for ads in other places.

Afterwards we made a summary of all the different types of advertising campaigns like raising awareness and stating a point of view.

This is a picture of my mind map on types of campaigns:

In the afternoon we started our own campaign trying to sell some camera equipment. In my group we made good progress working out how much to sell the items for and also made a good poster advertising them.

digital film and DARK ROOM...

Today we were in the DARK ROOM to make our film pictures. We started off making the film reels fixed to stop them getting over exposed in the sun light. this is because before the film is fixed then the reel is very sensitive to light so even a fraction of a second of sunlight will ruin the picture. To stop this the procedure is done in a light proof bag. After this is done we have to leave the film to dry for a while.

Once the film dried we made the pics larger and printed them onto photographic paper. However first we did have to make a test exposing different parts of the picture with different amounts of light. This let us know how much exposure the paper needs to get a good picture.

We also took some digital photography that had to include a certain object in every shot. I had to include a car headlight. My photos worked well and I also used a mini tripod to get a really good shot from a weird perspective. Our shots had to include leading lines, rule of thirds and balance to name but 3. Afterwards we edited the pics in photoshop to improve contrast and also crop the pictures we took.

Mr D's comment

Excellent posts, Peter!

editing and still photography (film)

This week we edited the footage we took last week about why we picked the creative and media diploma. My group worked quite well while using the software Adobe Premiere Pro.

A piece of software that lets you add music and create feature length films with lots of different angles in. This means that you can create films of someone about to sit down and then, with a continuous motion, be looking at the scene from a different angle but the person is still in the middle of sitting down. I think I worked well but did struggle to share the mouse with the group. Overall I think are group did a good job of the editing.

In the afternoon we did some still camera work using film cameras for each shot we had to change the shutter speed to make the picture look good and not look too dark (under exposed) or too light over exposed. This took a lot of time so it was very lucky that my friend had the exposure right when some planes flew overhead. I think I did a good job with the camera because I usually managed to get the exposure right and got some good leading lines in my shots.

(This is not one of my shots but is a good example of leading lines.)

However I did struggle with framing as only a couple of my pictures were framed like this one I found on the web.

1st day on the job

I arrived really early on the first day so I helped set up somevideo cameras. When the rest of the class arrived we were told about the different projects we will be doing and that we will make a new blog for each project so keep checking my profile for new blogs.

Later on I got put in a group and we had to record why we had chosen to take the CRAM diploma. We managed to get lots of good shots with Sony HDV 1080i's.

I got a chance to be the sound man, the camera man and also be in front of the camera. My favorite job was being the camera man as I find the easier and also doesn't make my are go numb.

We made the shots look really good by using white balance and changing the exposure.

The cameras had multiple settings for white balance like indoor, outdoor, auto and custom were you can set it up for yourself. This is so it is set up perfectly for the light conditions you are in.

We also changed exposure to stop the shot becoming to bright or to dark. We didn't do it on one of the shots and it looked very bad because it was just white and so we had to redo that one.

At the end of the day we looked at each others work and shared our opinions of the work we did.